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smartpr provides strategic counsel and full-service public relations for any type of business, but specializes in establishing, leveraging and maintaining marketplace credibility for early-stage companies.

The most important action for a company to take is, simply, to take action—to not let others define (likely misdefine) its business. We assist our clients in taking control of what is being communicated, how it is being communicated, when, why, to whom and by whom.

Right now, I would pay $100,000 for 10% of the future earnings of any of you…you are a million-dollar asset right now…But if you improve your value 50% by having better communication skills, that's another $500,000 in terms of capital value.
—Warren Buffet, speaking to Columbia Business School students, 11.12.2009