smartpr services


The Marketplace Credibility Management program covers overall business–and marketing–plan review and development; corporate and product messaging and positioning; and integrated strategic communication planning and implementation.

Sample deliverables include:
  • creating company information kits
  • web-site design and development
  • online marketing
  • executive coaching
  • interview and presentation training
  • speakers’ bureau activities
  • writing customer testimonials, case studies and application stories
  • industry analyst/expert briefings
  • customer-testimonial programs
  • media relations strategy and implementation
  • conducting media relations and speakers’ bureau activities
  • product placement in TV and film
  • collateral materials creation
  • ongoing counsel and qualified referrals to other professional services firms, including trademark and patent attorneys
  • smartpr can also write or revise a business plan, develop a marketing program or assist in capital-raising activities

Each client relationship begins with a messaging/positioning workshop, which clarifies and supports a company’s short-and long-term business and communication goals and objectives. If the decision is to develop and implement a complete communication program, following the workshop, smartpr can provide a plan that could consist of any number of services.